Building intelligent advertising technology for Amazon sellers who care about profitability.
Uppfylla Ltd builds intelligent advertising technology for Amazon sellers. Based in the United Kingdom, we focus on profitable growth through data-driven decision making.
Our platform, Adaptimizer, is purpose-built for Amazon Sponsored Products optimisation. We combine deep Amazon marketplace expertise with rules-based automation to help sellers make better advertising decisions — faster, safer, and with full transparency.
Every decision is explainable. Every recommendation comes with reasoning. You always know what's happening and why.
Observation before execution. Multiple safeguard layers. Nothing changes in your account without explicit approval.
Product economics drive every decision. We optimise for real profit — not vanity ROAS metrics that ignore your costs.
Founded by experienced Amazon sellers and software engineers who understand the challenges of scaling advertising profitably. We've managed millions in ad spend across thousands of products, and built Adaptimizer to solve the problems we experienced firsthand.
Get in touch to discuss how Adaptimizer can help your Amazon business.
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