Intelligent Amazon Advertising
Optimisation

Data-driven bid management, search term harvesting, and campaign automation. Built for UK Amazon sellers who care about profit margins.

adapp.uppfylla.co.uk

Executive Dashboard

Last 30 days
Observation Mode — Recommendations only, no changes applied
Total Spend
£12,847
+3.2%
Sales
£58,392
+7.1%
ROAS
4.54x
+0.3x
ACoS
22.0%
-1.4%
Orders
1,247
+5.8%
Contribution
£8,934
+9.2%
Performance Trend
Sales Spend
Top Campaigns
Campaign Spend Sales ROAS
SP | Phone Mount | Exact £2,341 £12,847 5.49x
SP | Desk Stand | Broad £1,892 £7,234 3.82x
SP | Dashboard Mount | Auto £1,456 £5,891 4.05x
APPROVAL WORKFLOW

See Your Recommendations

Every optimisation is presented for your review before execution. See the reasoning, confidence level, and risk assessment for each change.

  • Approve or reject individual recommendations
  • Bulk actions for efficient workflow
  • Confidence scores and risk ratings on every change
adapp.uppfylla.co.uk/recommendations

Recommendations

All Types Pending High Confidence
3 selected
Entity Action Current → Proposed Conf. Risk Actions
magnetic phone mount BID_INCREASE £1.45 → £1.59 82% LOW
cheap phone case NEGATIVE_EXACT 91% MEDIUM
car holder wireless BID_DECREASE £2.10 → £1.79 75% LOW
dashboard mount holder HARVEST_EXACT — → £1.22 88% MEDIUM
adapp.uppfylla.co.uk/products

Product Economics

3 products
SKU Title Price Contrib. BE ACoS Actual Status
CLIP12-BLK Magnetic Phone Mount £24.99 £9.12 36.5% 22.1%
STAND01-SLV Desk Phone Stand £15.99 £4.23 26.4% 31.2%
MOUNT05-WHT Dashboard Mount £19.99 £6.84 34.2% 28.7%
PROFITABILITY

Product Economics That Drive Decisions

Every bid adjustment is informed by your true product margins. Know exactly which products can afford higher bids and which need tighter controls.

  • Break-even ACoS calculated per product
  • Green/red colour coding for instant visibility
  • Contribution margin after all fees and costs
SAFETY

Safety Built In

Multiple layers of protection ensure nothing happens to your campaigns without your knowledge and approval.

Emergency Stop
Check
Write Gate
Permission
Mode Check
Observation/Live
Safeguards
17 checks
Execute
Apply change
Verify
Confirm applied

Observation Mode

Start read-only. See what the system would do before enabling any writes.

17 Safeguards

Every write passes through validation checks including bid caps and sanity limits.

Full Audit Trail

Every action recorded with timestamps, reasoning, and who approved it.

Emergency Stop

Instantly halt all automation at any level with a single click.

Everything You Need

Purpose-built tools for Amazon Sponsored Products optimisation, with your margins at the centre of every decision.

Bid Optimisation

Increase bids on high-ROAS keywords, decrease on underperformers. Every adjustment driven by your target ROAS and product margins.

Search Term Harvesting

Automatically discover and promote converting search terms to exact-match campaigns for better control and lower ACoS.

Negative Management

Identify and eliminate wasteful spend with intelligent negative targeting. Protect your margins automatically.

Campaign Templates

Launch new products with proven campaign structures. Consistent naming, bidding strategies, and targeting from day one.

Stock-Aware Automation

Automatically pauses spend when inventory is low. Resumes when stock is replenished. No wasted ad spend on out-of-stock items.

Performance Reporting

Clear dashboards showing what changed, why, and the measurable impact on your advertising performance and profitability.

How It Works

From connection to optimisation in five steps. No changes are ever made without your explicit approval.

1

Connect

Link your Amazon Seller Central account

2

Observe

Analyse performance and product economics

3

Review

See recommendations with clear reasoning

4

Execute

Approve changes before they're applied

5

Measure

Track before/after performance impact

Built for Trust

Built for UK Amazon Sellers

GBP economics, VAT-aware calculations, UK marketplace focus.

No Changes Without Approval

Every recommendation requires your explicit sign-off before execution.

Product Economics Drive Decisions

Optimises for profitability, not just vanity metrics like ROAS alone.

Amazon Ads API Partner

Official integration with Amazon's advertising and selling partner APIs.

Ready to optimise your Amazon advertising?

Get in touch to see how Adaptimizer can help you grow profitably with data-driven optimisation.