The Adaptimizer Platform

A complete Amazon Sponsored Products optimisation engine. From bid management to search term intelligence, with safety and transparency at every step.

CORE ENGINE

Sponsored Products Optimisation

Intelligent bid and budget management that understands your product economics. Every adjustment is explainable and auditable.

Bid Management

Increase bids on high-ROAS keywords, decrease on underperformers based on your targets.

Budget Optimisation

Identify budget-constrained campaigns performing well and flag over-spenders.

Stock-Aware Automation

Automatically pauses spend when inventory is low, resumes when replenished.

adapp.uppfylla.co.uk
Spend
£12,847
+3.2%
ROAS
4.54x
+0.3x
ACoS
22.0%
-1.4%
adapp.uppfylla.co.uk/recommendations
Keyword Action Conf.
magnetic phone mount BID_INCREASE 82%
cheap phone case NEGATIVE_EXACT 91%
dashboard mount holder HARVEST_EXACT 88%
INTELLIGENCE

Search Term Intelligence

Discover what's working, eliminate what isn't, and protect what matters.

Harvesting Profitable Terms

Promote converting search terms to exact-match campaigns for tighter bid control.

Negative Exact Targeting

Flag search terms burning budget without converting and add as negatives.

Protected Terms

Mark brand and strategic keywords as protected — never added as negatives.

CAMPAIGN MANAGEMENT

Campaign Structure & Automation

Structured campaign creation and management that scales with your catalogue.

Template-Based Creation

Create campaigns from configurable templates with consistent naming conventions. Launch new products with proven structures in minutes.

Portfolio Management

Organise campaigns into portfolios with naming conventions that make reporting clear. Enforce budget caps at portfolio level.

Auto → Exact Workflow

Research campaigns discover terms, harvest campaigns capture winners. Automatic promotion from Auto/Broad to Exact match.

ANALYTICS

Reporting & Analytics

Understand your advertising performance at every level — from portfolio down to individual search term.

Daily Dashboards

Real-time performance metrics across all campaigns, ad groups, and keywords.

Product Profitability

Contribution after ads reporting at product level. True profit, not just ROAS.

Rule Performance

Track which optimisation rules generate the best results for data-driven refinement.

CSV Exports

Export any report to CSV for custom analysis in your preferred tools.

SAFETY

Safety & Control

Your campaigns, your rules. Multiple layers of protection ensure nothing happens without your knowledge and approval.

Observation Mode

Start read-only before enabling writes.

Approval Workflows

Role-based access with configurable approvals.

Emergency Stop

One click to halt all automation instantly.

17 Safeguard Checks

Bid caps, budget limits, and sanity validation.

Full Audit Log

Every action logged with reasoning.

Rollback Capability

Understand exactly what changed and when.

adapp.uppfylla.co.uk/products
Product Economics
Product BE ACoS Actual Status
Magnetic Phone Mount 36.5% 22.1%
Desk Phone Stand 26.4% 31.2%
Dashboard Mount 34.2% 28.7%
INTEGRATIONS

Amazon API Integrations

Direct integration with Amazon's official APIs for reliable, real-time data access.

Amazon Ads API

Sponsored Products campaign management, bid adjustments, keyword targeting, negative keywords, and performance reporting.

Amazon SP-API

Inventory levels, FBA fees, product listings, and pricing data. Powers stock-aware automation and profitability calculations.

See Adaptimizer in action

Request a walkthrough tailored to your Amazon advertising setup.

Request a Demo